NVIDIA Inception Member to Power Next-Generation AI, Data Intelligence, and Autonomous Operations Across LIMC Ecosystem
DALLAS-FORT WORTH, Texas — Longhorn International Motorsports Corporation (LIMC) today announced a strategic partnership with MSTRO, Inc., an artificial intelligence company and member of the NVIDIA Inception Program, to develop LIMC’s proprietary Ultimate Immersive Experience (UIE) Platform, an advanced intelligence and engagement ecosystem designed to connect motorsports, entertainment, hospitality, education, autonomous systems, and real-time data into a single user experience.
The partnership represents a significant step in LIMC’s vision of becoming one of the most technologically advanced motorsports destinations in North America.
The UIE Platform will integrate fan engagement, operational intelligence, venue management, security systems, digital experiences, autonomous vehicle operations, and real-time analytics across the Longhorn International Motorsports campus. The system is also expected to interface with Galaxy Unmanned Systems (GUS), LIMC’s autonomous aerial technologies partner, creating a unified intelligence framework capable of supporting aerial monitoring, autonomous operations, event management, and future AI-driven experiences throughout the development.
“MSTRO brings a unique approach to artificial intelligence that aligns perfectly with our vision of creating more than a racetrack,” said Victor W. Perry, Founder and CEO of Longhorn International Motorsports Corporation. “The Ultimate Immersive Experience platform will become the digital backbone of our campus, connecting fans, guests, racers, sponsors, autonomous systems, and operations into one intelligent ecosystem. This partnership helps position LIMC at the forefront of motorsports innovation.”
MSTRO is an AI operating system company focused on connecting people, systems, and data into a unified intelligence layer. The company describes its mission as helping organizations transform fragmented information into actionable intelligence while keeping data within existing environments. Through its technology platform, MSTRO enables organizations to access real-time insights, operational intelligence, and AI-driven decision support without disrupting existing systems.
MSTRO is part of NVIDIA’s Inception Program , a global ecosystem focused on advancing artificial intelligence and accelerated computing technologies.
Development and implementation of the UIE Platform will be overseen by dev teams from Cyber2CEO, MSTRO, Inc., and Galaxy Unmanned Systems.
“The future of motorsports is not simply faster vehicles or larger facilities,” Perry added. “It’s about creating a fully connected ecosystem where technology enhances every aspect of the experience.
