Chief Marketing Officer (CMO)

Position Overview

LIMC is seeking a visionary and execution-driven Chief Marketing Officer (CMO) to lead the global brand, marketing strategy, and revenue-driving initiatives across all business verticals.

This executive will be responsible for building one of the most recognizable brands in motorsports, driving investor engagement, fan growth, sponsorship revenue, and digital expansion. The CMO will play a critical role in positioning LIMC as a premier destination for motorsports, entertainment, and innovation.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive global marketing strategy aligned with LIMC’s growth and funding goals

• Build and position LIMC as a premier motorsports, lifestyle, and entertainment brand

• Partner directly with the CEO and executive team on company vision, investor communications, and brand positioning

Brand & Growth

• Lead brand development across all platforms (digital, experiential, broadcast, and physical campus)

• Drive audience growth across motorsports fans, luxury consumers, investors, and global partners

• Oversee creative direction, storytelling, and brand consistency

Revenue & Partnerships

• Drive sponsorship acquisition strategy and brand partnerships

• Support investor roadshows and capital raise initiatives through strategic marketing

• Collaborate with business development on OEM, corporate, and experiential partnerships

Digital & Media

• Lead digital marketing, social media, content creation, and audience engagement

• Oversee streaming and content strategy through GMN Live

• Implement data-driven marketing strategies, CRM systems, and performance analytics

Event Marketing

• Oversee promotion and branding of major events (Formula, IndyCar, drag racing, off-road, karting, and special events)

• Develop immersive fan experiences and premium hospitality branding

• Support Longhorn & Legends Night and LIMC Roadshows

Team Leadership

• Build and lead a high-performing marketing, branding, and communications team

• Manage agencies, vendors, and media partners

• Establish KPIs and performance benchmarks across all marketing channels

Qualifications & Requirements

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field (required)

• MBA or advanced degree (preferred)

Experience

• 10–15+ years in marketing leadership, with significant executive-level experience

• Proven success as a CMO, VP of Marketing, or equivalent senior role

• Experience in motorsports, sports, entertainment, luxury, or experiential brands strongly preferred

Core Competencies

• Brand building at a national or global level

• Sponsorship and partnership development

• Digital marketing, content strategy, and audience growth

• Investor-facing communication and storytelling

• Data-driven decision making and ROI optimization

Leadership

• Proven ability to build and scale high-performing teams

• Strong executive presence and communication skills

• Entrepreneurial mindset with startup and high-growth experience preferred

Why Join LIMC

• Be part of a groundbreaking $1B+ motorsports development

• Shape the brand of a company redefining motorsports in North America

• Work directly with executive leadership and investors

• Build a legacy brand from the ground up