Position Overview

LIMC is seeking a visionary and execution-driven Chief Marketing Officer (CMO) to lead the global brand, marketing strategy, and revenue-driving initiatives across all business verticals.

This executive will be responsible for building one of the most recognizable brands in motorsports, driving investor engagement, fan growth, sponsorship revenue, and digital expansion. The CMO will play a critical role in positioning LIMC as a premier destination for motorsports, entertainment, and innovation.

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive global marketing strategy aligned with LIMC’s growth and funding goals
Build and position LIMC as a premier motorsports, lifestyle, and entertainment brand
Partner directly with the CEO and executive team on company vision, investor communications, and brand positioning

Brand & Growth

Lead brand development across all platforms (digital, experiential, broadcast, and physical campus)
Drive audience growth across motorsports fans, luxury consumers, investors, and global partners
Oversee creative direction, storytelling, and brand consistency

Revenue & Partnerships

Drive sponsorship acquisition strategy and brand partnerships
Support investor roadshows and capital raise initiatives through strategic marketing
Collaborate with business development on OEM, corporate, and experiential partnerships

Digital & Media

Lead digital marketing, social media, content creation, and audience engagement
Oversee streaming and content strategy through GMN Live
Implement data-driven marketing strategies, CRM systems, and performance analytics

Event Marketing

Oversee promotion and branding of major events (Formula, IndyCar, drag racing, off-road, karting, and special events)
Develop immersive fan experiences and premium hospitality branding
Support Longhorn & Legends Night and LIMC Roadshows

Team Leadership

Build and lead a high-performing marketing, branding, and communications team
Manage agencies, vendors, and media partners
Establish KPIs and performance benchmarks across all marketing channels

Qualifications & Requirements

Education

Bachelor’s degree in Marketing, Business, Communications, or related field (required)
MBA or advanced degree (preferred)

Experience

10–15+ years in marketing leadership, with significant executive-level experience
Proven success as a CMO, VP of Marketing, or equivalent senior role
Experience in motorsports, sports, entertainment, luxury, or experiential brands strongly preferred

Core Competencies

Brand building at a national or global level
Sponsorship and partnership development
Digital marketing, content strategy, and audience growth
Investor-facing communication and storytelling
Data-driven decision making and ROI optimization

Leadership

Proven ability to build and scale high-performing teams
Strong executive presence and communication skills
Entrepreneurial mindset with startup and high-growth experience preferred

Why Join LIMC

Be part of a groundbreaking $1B+ motorsports development
Shape the brand of a company redefining motorsports in North America
Work directly with executive leadership and investors
Build a legacy brand from the ground up