LIM to Become Official Distributor for Sierra Vehicles
October 3, 2025
Longhorn International Motorsports (LIM) today announced a partnership with Emotional Ideas to introduce the groundbreaking “Battle Racing” concept to its state-of-the-art karting complex. The project represents a major step in integrating next-generation motorsports innovation with immersive fan and driver experiences.
The Longhorn Karting Complex, scheduled for full completion in late 2026, will feature a one-mile outdoor circuit and an innovative three-story facility that includes hospitality suites, tuning bays, and technology-driven experiences. An accompanying research and development facility is set to open in early 2026, supporting both Emotional Ideas and other performance partners in testing and refining new motorsport technologies.
“This partnership embodies what Longhorn International Motorsports was built to do — bring next-generation concepts to life and support innovators who are pushing the boundaries of performance and entertainment,” said Victor Perry, CEO of Longhorn International Motorsports. “Emotional Ideas’ Battle Racing aligns perfectly with our vision to merge technology, competition, and emotion into a single, thrilling experience.”
Emotional Ideas, known for blending technology, gamification, and real-time racing data into its Battle Racing platform, will work with LIM engineers to create a premier testing and showcase environment that appeals to both drivers and spectators alike.
When completed, the collaboration will make the Longhorn Karting Complex one of the most advanced motorsport destinations in the United States, setting a new standard for karting and driver engagement.
