LIMC Eyes The Star in Frisco for New Corporate Headquarters

Longhorn International Motorsports Corporation (LIMC) is setting its sights on The Star as the future home of its new corporate headquarters, marking a strategic move into one of North Texas’ premier sports and entertainment districts. The proposed headquarters will serve as the central hub for LIMC’s growing operations, further solidifying its presence in the region as it develops a next-generation motorsports ecosystem.

In addition to housing LIMC’s executive and administrative teams, the new office will also be home to Nextrage Studios, the video game development company behind LIMC’s highly anticipated title, Texas Speed. This co-location is designed to foster innovation between motorsports and gaming, blending real-world racing data with immersive digital experiences.

True to LIMC’s vision, the headquarters will go beyond a traditional office environment by incorporating a motorsports entertainment element—creating an engaging space that reflects the excitement, energy, and culture of racing. From interactive displays to experiential showcases, the facility aims to provide visitors, partners, and stakeholders with a unique glimpse into the future of motorsports.

CEO and Founder Victor W. Perry emphasized the significance of the location, stating, “The Star has a history of sport entertainment there with the Cowboys and nearby Texas Legends. We are bringing that motorsports component to the area.” His vision aligns with LIMC’s broader mission to integrate motorsports into mainstream sports and entertainment destinations.

Perry also expressed appreciation for the partners helping bring the vision to life, adding, “We want to thank Blake Kuykendall and Al at Prostar Commercial Real Estate, a Jerry Jones Company, for their support at not only looking at us as a company, but a unique experience for The Star.”

As LIMC continues to expand its footprint, the potential move to The Star represents more than just a headquarters—it signals the company’s commitment to innovation, collaboration, and elevating North Texas as a global hub for motorsports and entertainment.