LIMC to host The Art of Motorsports at DDAMF 2026

Dallas, Texas —March 2026 — Longhorn International Motorsports Corporation (LIMC) is proud to announce its role as Title Sponsor of the VIP Lounge at this year’s Downtown Dallas Art and Music Festival, taking place April 8–12, 2026 in Dallas, Texas. Through this partnership, LIMC will introduce a unique fusion of automotive culture and fine art, highlighting the creative design and craftsmanship that define the world of motorsports.

As part of the festival experience, LIMC will present “The Art of Motorsports,” featuring a curated display of unique and performance vehicles along with an exclusive driving experience staged in collaboration with a participating automotive dealership. The activation will allow guests to experience the engineering, design, and artistry behind high-performance automobiles.

In addition to the automotive activation, LIMC will host several of the festival’s premier hospitality experiences, including:
The LIMC VIP Lounge during the festival
The VIP Pre-Party at the The Statler Dallas
The Official After Party at The Statler Dallas

These events will bring together artists, collectors, entrepreneurs, investors, and community leaders to celebrate the intersection of art, music, culture, and motorsports innovation.

A highlight of this year’s festivities will be the presentation of Longhorn International Motorsports Corporation’s inaugural Motorsports Legends Award. During the festival, LIMC will honor a very special guest whose impact on motorsports and culture has left a lasting legacy.

“Most people don’t think of cars, unless you’re into cars, as typical art. However, that is where all vehicles start from — a piece of art on paper and a sculpture in conception,” said **Victor Perry, CEO and Founder of Longhorn International Motorsports Corporation. “From the first sketch to the final engineered machine, automotive design is one of the most complex art forms in the world.
We’re excited to bring that perspective to the Downtown Dallas Art and Music Festival and celebrate the creative connection between art and motorsports.”

By bringing performance vehicles into an artistic setting, LIMC hopes to highlight how innovation, creativity, and design influence both the arts and the automotive world.

The Downtown Dallas Art and Music Festival is one of the region’s most anticipated cultural events, attracting thousands of visitors each year to celebrate local and international artists, live music, culinary experiences, and community engagement in the heart of downtown Dallas.
For more information about the festival, visit:
www.ddamf.com